Mr. Samir Saraiya
Mr. Samir Saraiya

To be attributed to Mr. Samir

To be attributed to Mr. Samir

Right from the onset, we wanted to do something innovative. When we thought of starting we realized almost all E-commerce companies in India were playing on three pillars namely, 'convenience', 'price' and 'choice'. We decided to launch a fourth pillar called 'privacy' to be the leaders in the discreet purchase and delivery by innovating and partnering with relevant eco-system partners. We researched a lot of products that would fit well under the 'privacy pillar' and shortlisted a few categories that suited a great business model. We finally hit upon the latent and unrealized need of sexual wellness products in India.  After significant research and effort, we sourced the top products from various international brands across the world and grouped them under various categories to deliver width and incredible varietywhich led to the eventual creation of the brand ''. Our focus is on 'sexual wellness' as we believe we are solving a genuine customer purchase issue in India.

Being India's first and largest e-commerce portal thatspersonal, that deals in Sexual Wellness Products, our value proposition revolves around helping Indians celebrate their intimacy and achieve a fulfilling sex life. Our research told us that consumers are interested in personal products but they do not wish to publicly acknowledge their interest. So besides sourcing the world's best brands, we wanted to make it conducive for Indians to shop adult products discreetly, keeping in mind Indian customs, traditions and social sensibilities.

We are the first and only players in the E-commerce industry that provides the facility of self-pickup and discreet delivery. We are one of the few shopping sites that promotes 'guest check out'. We request the customer for minimal information which primarily relates to the delivery details. We pack the products in non-branded packing materials and we seal it with a translucent tamper proof envelope.

Besides selling through, we also sell these products through our other two channels: Online Distribution via Top 15 Indian Marketplaces like – Flipkart, Amazon, Ebay, Snapdeal etc. and also offline through select pharmacies.

We have a wide variety of products for men & women. The products range from erotic lingerie and innerwear (men and women), condoms, lotions, lubricants, massage oil, games, gifts, fun products, sex toys and literature. We also have a classification of gifts according to usage- first timers or advanced users.Over a period of the last two years, we've observed through research and historical data that major purchasers on our site are both males and females between the ages of 22 – 40 years. has changed the adult market in India single-handedly, an achievement acknowledged not only by Indian media but international media as well. Members of the erotic trade/industry have congratulated on our unprecedentedsuccess. Besides EAN, which has been a great support, we also have had mentions in other trade publications like ETO and XBiz. We've have had some great articles published in Vocative (New York), and Yahoo! in India that talk about the bold step we have taken.

Prior to the launch, some of the international brand owners must have been skeptical about the launch of India's first adult store. Today, we are sure that almost all the brands that we have partnered with, are happy to see their products being extensively covered in the media. Our strategy has been to make the products their PR hooks, and get them strategically placed at the right places to build an interesting consumer story. This has been an important focus and promise to our brands and we are clear that our job is to build the international brands in India and grow the Indian market.

In 2015, received an award for the 'Most Innovative E-commerce Company' by E-Tailing India. I was also ranked among the Top 25 Most Talented E-commerce Professional in India by CMO Asia. has consistently been ranked among the top startups by organizations such as VCCircle and SutraHR. Recently, we also bagged Paul Writer Summit's Hot Fifty Awards for innovative and disruptive presence in the e-commerce segment and were ranked amongst the 'Top 10' alongside industry bigwigs like ICICI Bank, TCS and Cipla amongst others. is having a dream run so far. With a projected revenue run-rate of 3 million dollars this year and YOY growth of 600% last year we're the biggest and the only consumer brand in this category in the country!

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